MARKETING STRATEGIES AT FARMERS’ MARKETS IN CONNECTION WITH THE PURCHASE OF FISH

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60460709%3A41110%2F19%3AN0000114" target="_blank" >RIV/60460709:41110/19:N0000114 - isvavai.cz</a>
Result on the web
<a href="https://ap.pef.czu.cz/en/r-12193-conference-proceedings" target="_blank" >https://ap.pef.czu.cz/en/r-12193-conference-proceedings</a>
DOI - Digital Object Identifier
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Result language
angličtina
Original language name
MARKETING STRATEGIES AT FARMERS’ MARKETS IN CONNECTION WITH THE PURCHASE OF FISH
Original language description
The popularity of farmers markets in recent years is increasing. For small farmers, who are currently under the pressure of multinational food companies, farmers markets are a so called Short Supply Chain, which allows for the sale of goods without a middleman. Although the fish consumption increased by 6,3 percent to 5,4 kg per person, it is only a seasonal increase, which is due to the tradition of buying carp on Christmas. Farmers markets provide direct contact with the customer and allow for sales outside the Christmas holidays. As indicated by previous research, farmers markets are places where there is direct contact with the customer and the seller gains the ability to communicate and to capture changing customer preferences in purchase behavior. This is potentially a very interesting channel of sales that, with the right marketing strategy, can allow producers (sellers) to increase sales directly to customers.
Czech name
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Czech description
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Project
<a href="/en/project/DG18P02OVV057" target="_blank" >DG18P02OVV057: Cultural traditions of Czech fishing in the light of its utilization in tourism and landscape architecture</a><br>
Continuities
P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Publication year
2019
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
PROCEEDINGS - of the 28th International Scientific Conference Agrarian Perspectives XXVIII. Business Scale in Relation to Economics
ISBN
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ISSN
2464-4781
e-ISSN
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Number of pages
8
Pages from-to
121-128
Publisher name
Czech Univerzity of Life Sciences
Place of publication
Prague, Czech republic
Event location
Prague
Event date
Sep 18, 2019
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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