Why Do Czech Customers Come to Upper Palatinate? Motives, Sales Volume, and the Importance of Distance: A Case Study of Shopping in Bavaria

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60460709%3A41110%2F20%3A82021" target="_blank" >RIV/60460709:41110/20:82021 - isvavai.cz</a>

Alternative codes found

RIV/49777513:23510/20:43958589

Result on the web

<a href="https://www.mdpi.com/2071-1050/12/9/3836" target="_blank" >https://www.mdpi.com/2071-1050/12/9/3836</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.3390/su12093836" target="_blank" >10.3390/su12093836</a>

Result language

angličtina

Original language name

Why Do Czech Customers Come to Upper Palatinate? Motives, Sales Volume, and the Importance of Distance: A Case Study of Shopping in Bavaria

Original language description

This case study investigates the cross-border shopping behavior and potential of Czech customers in Upper Palatinate (Bavaria). Based on a point of sale survey (POS) and two household surveys with more than 500 participants, the expenditures of Czech customers in the retail market in Upper Palatinate are estimated using linear potential methods. Using a logit model, the study also attempts to identify the main drivers of cross-border shopping, aiming at increasing its intensity and thus furthering the development of the cross-border region. The distance from the place of residence to the border is the strongest influencing variable, but demographic characteristics also impact the decision to go shopping in Bavaria. Finally, specific activities within the categories of welcome culture and marketing and communication aimed at promoting the cross-border shopping of Czech customers in Upper Palatinate are proposed. Local retailers should especially benefit from the frequency function of grocery stores as

Czech name

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Czech description

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Type

J_imp - Article in a specialist periodical, which is included in the Web of Science database

CEP classification

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OECD FORD branch

50202 - Applied Economics, Econometrics

Project

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Continuities

S - Specificky vyzkum na vysokych skolach

Publication year

2020

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Sustainability

ISSN

2071-1050

e-ISSN

2071-1050

Volume of the periodical

12

Issue of the periodical within the volume

9

Country of publishing house

CZ - CZECH REPUBLIC

Number of pages

20

Pages from-to

1-20

UT code for WoS article

000537476200334

EID of the result in the Scopus database

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