EVALUATION OF BUYING HABITS OF YOUNG GENERATION WHEN BUYING FAIRTRADE FOODS IN THE CZECH REPUBLIC
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60460709%3A41110%2F20%3A82107" target="_blank" >RIV/60460709:41110/20:82107 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
EVALUATION OF BUYING HABITS OF YOUNG GENERATION WHEN BUYING FAIRTRADE FOODS IN THE CZECH REPUBLIC
Original language description
In the last two decades, the agro-food sector has undergone many changes in the context of intensifying globalization processes and has faced a number of new challenges. The emergence of alternative business concepts for example such as Fair Trade is a consequence of these processes worldwide. Fair trade concept is a global movement based on the idea of solidarity between the rich North and the poorer South. This idea allows an every individual to express personal attitudes and opinions in relation to social and environmental global issues. FT production offerings are currently a natural part of the majority of retail outlets and this business concept has begun to be accepted by the majority community. The aim of the paper is to evaluate the buying habits of the young generation in the area of Fairtrade food purchases and to identify its preferences in terms of the place of realization of these purchases.
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
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OECD FORD branch
50204 - Business and management
Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2020
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
PROCEEDINGS - of the 29th International Scientific Conference Agrarian Perspectives XXIX. Trends and Challenges of Agrarian Sector
ISBN
978-80-213-3041-2
ISSN
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e-ISSN
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Number of pages
9
Pages from-to
247-255
Publisher name
Czech University of Life Sciences Prague
Place of publication
Praha
Event location
Praha
Event date
Sep 16, 2020
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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