Influence of Key Performance Indicators in Marketing on the Financial Situation of Wine Producers Using ICT

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60460709%3A41110%2F21%3A89767" target="_blank" >RIV/60460709:41110/21:89767 - isvavai.cz</a>

Result on the web

<a href="https://online.agris.cz/archive/2021/03/05" target="_blank" >https://online.agris.cz/archive/2021/03/05</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.7160/aol.2021.130305" target="_blank" >10.7160/aol.2021.130305</a>

Result language

angličtina

Original language name

Influence of Key Performance Indicators in Marketing on the Financial Situation of Wine Producers Using ICT

Original language description

Marketing is one of the key elements of the success of all companies, including the wine sector. Given the importance of wine producers for agriculture, it is important to define and monitor key performance indicators in marketing KPIs for a successful stay in the market and a competitive position at home and abroad. Today, the increase in competitive advantage includes mainly marketing, innovation and information and communication technologies. New digital tools and innovations have changed the way we approached data and decisions. A modernly adapted and effective strategic marketing strategy represents for wine companies an understanding mainly of their possibilities as well as the possibilities to influence the customer. This article evaluates the key performance indicators in marketing KPI and its relationship and impact on the financial situation of wine producers in Slovakia. The research sample includes 80 respondents. We obtained the primary data through a questionnaire, which was fi

Czech name

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Czech description

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Type

J_SC - Article in a specialist periodical, which is included in the SCOPUS database

CEP classification

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OECD FORD branch

10201 - Computer sciences, information science, bioinformathics (hardware development to be 2.2, social aspect to be 5.8)

Project

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Continuities

S - Specificky vyzkum na vysokych skolach

Publication year

2021

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

AGRIS on-line Papers in Economics and Informatics

ISSN

1804-1930

e-ISSN

1804-1930

Volume of the periodical

XIII

Issue of the periodical within the volume

3

Country of publishing house

CZ - CZECH REPUBLIC

Number of pages

10

Pages from-to

49-58

UT code for WoS article

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EID of the result in the Scopus database

2-s2.0-85116807385