THE IMPACT OF SOCIAL RESPONSIBILITY ON THE MENTAL IMAGE - CASE STUDY OF THE SYRIAN INTERNATIONAL ACADEMY
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60460709%3A41110%2F23%3A92791" target="_blank" >RIV/60460709:41110/23:92791 - isvavai.cz</a>
Result on the web
<a href="https://www.vedeckekonference.cz/index.php?option=com_content&view=article&id=90&Itemid=78&lang=en" target="_blank" >https://www.vedeckekonference.cz/index.php?option=com_content&view=article&id=90&Itemid=78&lang=en</a>
DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
THE IMPACT OF SOCIAL RESPONSIBILITY ON THE MENTAL IMAGE - CASE STUDY OF THE SYRIAN INTERNATIONAL ACADEMY
Original language description
Due to the development of various organizations, and the increasing innovations in their marketing methods to gain competitive advantages, various organizations have adopted plans to continue their presence in the markets. The mental image that exists in the minds of societies about a particular organization contributes to making decisions towards that organization. Therefore, various entities seek to benefit from their social responsibilities to gain a better mental image. The study aimed to identify the impact of the social responsibility of the Syrian International Academy on students. The authors use the descriptive analytical method. The results of the statistical analysis showed that there is an impact of the dimensions of social responsibility towards the mental image of the academy. The study presented a set of recommendations to improve the contribution of each dimension of social responsibility, which reflects positively on the mental image of the academy.
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
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OECD FORD branch
50204 - Business and management
Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2023
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
International Masaryk Conference for Ph.D. Students and Young Researchers 2022, vol. XIII.
ISBN
978-80-87952-37-5
ISSN
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e-ISSN
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Number of pages
9
Pages from-to
46-54
Publisher name
International Masaryk Conference for Ph.D. Students and Young Researchers 2022, vol. XIII.
Place of publication
MAGNANIMITAS, Hradec Králové, Česká republika
Event location
Online
Event date
Jan 1, 2023
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
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