Demands of the Selected Clientele in the Spa Hotel Industry after the COVID-19 Pandemic – Pilot Research

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60460709%3A41110%2F23%3A94736" target="_blank" >RIV/60460709:41110/23:94736 - isvavai.cz</a>
Result on the web
<a href="https://uni.uhk.cz/hed/previous-conferences/edition-archive/" target="_blank" >https://uni.uhk.cz/hed/previous-conferences/edition-archive/</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.36689/uhk/hed/2023-01-001" target="_blank" >10.36689/uhk/hed/2023-01-001</a>

Result language
angličtina
Original language name
Demands of the Selected Clientele in the Spa Hotel Industry after the COVID-19 Pandemic – Pilot Research
Original language description
This paper presents the results of a pilot research conducted on a sample of potential clientele in the spa hotel industry in the context of the impact of the COVID-19 pandemic. It is important to pay attention to which factors are important to the potential clientele in the spa hotel industry to attract more visitors to a spa destination. In particular, domestic clientele are important in the recovery of the spa industry after the pandemic. The pilot project focusses on the spa industry of the Karlovy Vary region and potential clients from the Capital City region. Based on a questionnaire survey and hypothesis testing, conclusions are formulated concerning mainly the use of travel agencies and the offer of experiences that tourists could potentially attract when deciding on their accommodation after the COVID-19 pandemic.
Czech name
—
Czech description
—

Publication year
2023
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Hradec Economic Days
ISBN
978-80-7435-901-9
ISSN
2464-6067
e-ISSN
—
Number of pages
9
Pages from-to
10-19
Publisher name
University of Hradec Králove, Faculty of Informatics and Management
Place of publication
University of Hradec Králové
Event location
Hradec Králové
Event date
Jan 1, 2023
Type of event by nationality
CST - Celostátní akce
UT code for WoS article
—

Similar results(10)