Design Thinking in Innovation Processes: A Market Segmentation Tool in Social Networks Research
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60460709%3A41110%2F24%3A100149" target="_blank" >RIV/60460709:41110/24:100149 - isvavai.cz</a>
Result on the web
<a href="https://doi.org/10.3390/systems12100444" target="_blank" >https://doi.org/10.3390/systems12100444</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.3390/systems12100444" target="_blank" >10.3390/systems12100444</a>
Alternative languages
Result language
angličtina
Original language name
Design Thinking in Innovation Processes: A Market Segmentation Tool in Social Networks Research
Original language description
This paper outlines the purposeful adaptation and utilization of the design thinking process in an innovation case involving market segmentation in social network research. Based on a case study, this paper combines the design thinking process with systems approach methods to foster innovation in social network analyses. The paper details the entire process, from the initial stages to the development of a viable solution defined in the final assignment for programmers. The case study emphasizes the effective use of systems thinking tools and demonstrates the value of combining these two approaches to meet the needs of the innovation process. The paper aims to narrate the entire process and highlight critical points in a real-world case study. The focus was on the challenge of creating a market segmentation tool for researchers and marketers in the realm of social network analysis.
Czech name
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Czech description
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Classification
Type
J<sub>imp</sub> - Article in a specialist periodical, which is included in the Web of Science database
CEP classification
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OECD FORD branch
50200 - Economics and Business
Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2024
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
Systems
ISSN
2079-8954
e-ISSN
2079-8954
Volume of the periodical
12
Issue of the periodical within the volume
444
Country of publishing house
CH - SWITZERLAND
Number of pages
30
Pages from-to
1-30
UT code for WoS article
001342895900001
EID of the result in the Scopus database
2-s2.0-85207682130