Ethical consumption. What makes people to buy "ethical" products
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60460709%3A41110%2F24%3A94655" target="_blank" >RIV/60460709:41110/24:94655 - isvavai.cz</a>
Result on the web
<a href="https://cebr.vse.cz" target="_blank" >https://cebr.vse.cz</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.18267/j.cebr.346" target="_blank" >10.18267/j.cebr.346</a>
Alternative languages
Result language
angličtina
Original language name
Ethical consumption. What makes people to buy "ethical" products
Original language description
Consumers express their ethics through their consumption decisions. The article examines the preferences of Czech respondents in the area of ethical consumption. The aim of the study is to find out the respondents attitudes towards ethical shopping. We apply a series of ordinal regression analyses to analyse the data from the survey (N=1670, aged 15 93 years, M SD: 35,51 16,82, 62,00% women, 32,10% with higher education) conducted in 2021. In some cases, the results of the survey are compared with surveys on the same topic conducted in 2016 and 2018. The research found that customer interest in purchasing is growing, but this trend has not yet manifested itself in the volume of purchases. Beyond the reasons, the decision to buy, ignore ethical products or boycott unethical products is largely linked to the natural interest and availability of information about ethical shopping in general and ethical products. The results suggest that personal responsibility is the most important reason for ethical shopping. Poor availability in the sales network, disinterest, and higher prices were the most significant reason for not buying ethical products. This research extends existing studies by examining the reasons for purchasing or ignoring so-called ethical products in relation to the intensity of their purchase. We believe that the results of the research can be used as baseline data to support targeted ethical purchasing, for example through education.
Czech name
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Czech description
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Classification
Type
J<sub>imp</sub> - Article in a specialist periodical, which is included in the Web of Science database
CEP classification
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OECD FORD branch
50204 - Business and management
Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2024
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
Central European Business Review
ISSN
1805-4862
e-ISSN
1805-4862
Volume of the periodical
13
Issue of the periodical within the volume
2
Country of publishing house
CZ - CZECH REPUBLIC
Number of pages
25
Pages from-to
1-25
UT code for WoS article
001237972900002
EID of the result in the Scopus database
2-s2.0-85196119072