Assessing Consumer Interest in Sustainable and Ethically Certified Tropical Fruits in the Central and Eastern European Region

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60460709%3A41340%2F24%3A101227" target="_blank" >RIV/60460709:41340/24:101227 - isvavai.cz</a>

Result on the web

<a href="https://doi.org/10.3390/agriculture14111962" target="_blank" >https://doi.org/10.3390/agriculture14111962</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.3390/agriculture14111962" target="_blank" >10.3390/agriculture14111962</a>

Result language

angličtina

Original language name

Assessing Consumer Interest in Sustainable and Ethically Certified Tropical Fruits in the Central and Eastern European Region

Original language description

Tropical fruit consumption has increased globally, with 95% of production in low- and middle-income countries, often with a questionable social and environmental impact. This study explores the potential of sustainable tropical fruit consumption in Central and Eastern Europe. The researchers surveyed 2266 Czech respondents on their attitudes toward tropical fruits and the role of ethical certification in their purchasing decisions. Using a structural equation model (SEM), the study identified the factors influencing consumers' decisions to buy Fairtrade fruit, focusing on awareness of related global issues, including their environmental and economic impacts. The findings indicate that despite the increasing supply and consumer awareness of tropical fruits in the Czech market, most respondents preferred traditional tropical fruits like bananas (99%), pineapples (94%), mangoes (78%), and avocados (65%). The study found that 42% of respondents were familiar with Fairtrade and that 55% intended to buy it, but that consumers often purchased it unintentionally due to retailers' marketing strategies. The results of the SEM showed that consumers' ethical shopping preferences and environmental awareness significantly contributed to Fairtrade purchasing behaviour, whereas economic and global challenges did not have a substantial impact. Therefore, for the long-term sustainability of the ethical tropical fruit sector, greater consumer education on the social and economic aspects of ethical products is needed.

Czech name

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Czech description

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Type

J_imp - Article in a specialist periodical, which is included in the Web of Science database

CEP classification

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OECD FORD branch

40100 - Agriculture, Forestry, and Fisheries

Project

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Continuities

S - Specificky vyzkum na vysokych skolach

Publication year

2024

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Agriculture-BASEL

ISSN

2077-0472

e-ISSN

2077-0472

Volume of the periodical

14

Issue of the periodical within the volume

NOV 2024

Country of publishing house

CH - SWITZERLAND

Number of pages

28

Pages from-to

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UT code for WoS article

001363595600001

EID of the result in the Scopus database

2-s2.0-85210162525