The Effect of Czech Consumers´ Sociodemographic Characteristics on Fairtrade Goods Buying
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14560%2F17%3A00098419" target="_blank" >RIV/00216224:14560/17:00098419 - isvavai.cz</a>
Result on the web
<a href="https://iscobemm.com/wp-content/uploads/ISCOBEMM-2017-Conference-Proceedings.pdf" target="_blank" >https://iscobemm.com/wp-content/uploads/ISCOBEMM-2017-Conference-Proceedings.pdf</a>
DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
The Effect of Czech Consumers´ Sociodemographic Characteristics on Fairtrade Goods Buying
Original language description
Ethical consumerism is a growing field. It attracts increasingly more attention not only from the supply and demand sides, but also from researchers. Numerous surveys are trying to describe consumers’ behavior, many studies are trying to identify and analyze what contributes to the higher ethical consumption. Yet, we can claim that in the case of the Czech Republic, though ethical consumerism is not really a terra incognita here, the evidence is still not comprehensive. This paper therefore aims to fill a gap in the understanding of Czech Fairtrade goods consumers. Namely, the sociodemographic characteristics and their effect on Fairtrade goods consumption will be examined. The results show that women tend to buy Fairtrade goods more often. University educated and younger consumers more often decide to buy Fairtrade goods, but once they decide so, the effect on the frequency of their purchases is not very clear. It is also possible that the effect of age is only spurious.
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
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OECD FORD branch
50204 - Business and management
Result continuities
Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace
Others
Publication year
2017
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
Proceedings of the International Scientific Conference of Business Economics, Management and Marketing
ISBN
9788021087149
ISSN
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e-ISSN
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Number of pages
18
Pages from-to
231-248
Publisher name
Masaryk University
Place of publication
Brno
Event location
Zajeci, Czech Republic
Event date
Jan 1, 2017
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
000432090800024