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The Effect of Czech Consumers´ Sociodemographic Characteristics on Fairtrade Goods Buying

The result's identifiers

  • Result code in IS VaVaI

    <a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14560%2F17%3A00098419" target="_blank" >RIV/00216224:14560/17:00098419 - isvavai.cz</a>

  • Result on the web

    <a href="https://iscobemm.com/wp-content/uploads/ISCOBEMM-2017-Conference-Proceedings.pdf" target="_blank" >https://iscobemm.com/wp-content/uploads/ISCOBEMM-2017-Conference-Proceedings.pdf</a>

  • DOI - Digital Object Identifier

Alternative languages

  • Result language

    angličtina

  • Original language name

    The Effect of Czech Consumers´ Sociodemographic Characteristics on Fairtrade Goods Buying

  • Original language description

    Ethical consumerism is a growing field. It attracts increasingly more attention not only from the supply and demand sides, but also from researchers. Numerous surveys are trying to describe consumers’ behavior, many studies are trying to identify and analyze what contributes to the higher ethical consumption. Yet, we can claim that in the case of the Czech Republic, though ethical consumerism is not really a terra incognita here, the evidence is still not comprehensive. This paper therefore aims to fill a gap in the understanding of Czech Fairtrade goods consumers. Namely, the sociodemographic characteristics and their effect on Fairtrade goods consumption will be examined. The results show that women tend to buy Fairtrade goods more often. University educated and younger consumers more often decide to buy Fairtrade goods, but once they decide so, the effect on the frequency of their purchases is not very clear. It is also possible that the effect of age is only spurious.

  • Czech name

  • Czech description

Classification

  • Type

    D - Article in proceedings

  • CEP classification

  • OECD FORD branch

    50204 - Business and management

Result continuities

  • Project

  • Continuities

    I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Others

  • Publication year

    2017

  • Confidentiality

    S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Data specific for result type

  • Article name in the collection

    Proceedings of the International Scientific Conference of Business Economics, Management and Marketing

  • ISBN

    9788021087149

  • ISSN

  • e-ISSN

  • Number of pages

    18

  • Pages from-to

    231-248

  • Publisher name

    Masaryk University

  • Place of publication

    Brno

  • Event location

    Zajeci, Czech Republic

  • Event date

    Jan 1, 2017

  • Type of event by nationality

    WRD - Celosvětová akce

  • UT code for WoS article

    000432090800024