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Human Values as Determinants of Fairtrade Consumption in the Czech Republic

The result's identifiers

  • Result code in IS VaVaI

    <a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14560%2F18%3A00103727" target="_blank" >RIV/00216224:14560/18:00103727 - isvavai.cz</a>

  • Result on the web

    <a href="https://acta.mendelu.cz/media/pdf/actaun_2018066020465.pdf" target="_blank" >https://acta.mendelu.cz/media/pdf/actaun_2018066020465.pdf</a>

  • DOI - Digital Object Identifier

    <a href="http://dx.doi.org/10.11118/actaun201866020465" target="_blank" >10.11118/actaun201866020465</a>

Alternative languages

  • Result language

    angličtina

  • Original language name

    Human Values as Determinants of Fairtrade Consumption in the Czech Republic

  • Original language description

    Ethical consumerism is a growing field. It attracts increasingly more attention not only from the supply and demand sides, but also from researchers. Numerous surveys are trying to describe consumers' behaviour; many studies are trying to identify and analyse what contributes to the higher ethical consumption. While this is also the case of the Czech Republic, empirical evidence focused on the effect of consumers' values on ethical consumerism in the Czech Republic is still missing. Therefore, our goal is to examine the effect of consumers' values on Fairtrade consumption in the Czech Republic. We measure the values through the Human Values Scale (developed by S. Schwartz) and use socio-demographic characteristics as control variables in a multivariate model. We find that Universalism and Power are values which can predict the frequency of Fairtrade purchases among Czech online Fairtrade shoppers. Along with Universalism, gender proves to be an important predictor too. While generalizing our results, we must bear in mind that our sample describes only those who do purchase Fair trade products on-line.

  • Czech name

  • Czech description

Classification

  • Type

    J<sub>SC</sub> - Article in a specialist periodical, which is included in the SCOPUS database

  • CEP classification

  • OECD FORD branch

    50204 - Business and management

Result continuities

  • Project

  • Continuities

    I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Others

  • Publication year

    2018

  • Confidentiality

    S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Data specific for result type

  • Name of the periodical

    Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis

  • ISSN

    1211-8516

  • e-ISSN

    2464-8310

  • Volume of the periodical

    66

  • Issue of the periodical within the volume

    2

  • Country of publishing house

    CZ - CZECH REPUBLIC

  • Number of pages

    14

  • Pages from-to

    465-478

  • UT code for WoS article

  • EID of the result in the Scopus database

    2-s2.0-85047611444