Differential effects of AI self-checkout implementation on VIP versus regular B2B retail customers
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60460709%3A41110%2F25%3A103296" target="_blank" >RIV/60460709:41110/25:103296 - isvavai.cz</a>
Result on the web
<a href="https://doi.org/10.1080/09593969.2025.2601999" target="_blank" >https://doi.org/10.1080/09593969.2025.2601999</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.1080/09593969.2025.2601999" target="_blank" >10.1080/09593969.2025.2601999</a>
Alternative languages
Result language
angličtina
Original language name
Differential effects of AI self-checkout implementation on VIP versus regular B2B retail customers
Original language description
This study examines how customer segment membership moderates self-checkout technology adoption and behavioral responses in business-to-business retail environments. Using an integrated theoretical framework combining the Technology Acceptance Model, Service-Dominant Logic, and Diffusion of Innovations Theory, we analyze point-of-sale transaction data from Czech retail stores through propensity score matching difference-in-differences analysis. Findings reveal a U-shaped adoption pattern with VIP Silver customers demonstrating significantly slower adoption compared to regular and VIP Gold customers, though effect sizes remain minimal. Self-checkout implementation increased purchase frequency more substantially among VIP customers but produced no differential spending effects between segments. This research advances retail technology theory by demonstrating that customer relationship status systematically influences technology adoption patterns, challenging the universal application of technology acceptance models and revealing selective behavioral impacts where convenience improvements affect transaction frequency but not expenditure levels across customer segments.
Czech name
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Czech description
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Classification
Type
J<sub>imp</sub> - Article in a specialist periodical, which is included in the Web of Science database
CEP classification
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OECD FORD branch
50204 - Business and management
Result continuities
Project
—
Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2025
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
International Review of Retail, Distribution and Consumer Research
ISSN
0959-3969
e-ISSN
0959-3969
Volume of the periodical
neuvedeno
Issue of the periodical within the volume
2025
Country of publishing house
CZ - CZECH REPUBLIC
Number of pages
23
Pages from-to
1-23
UT code for WoS article
001644631600001
EID of the result in the Scopus database
2-s2.0-105025463791