How to encourage people to follow a climate-friendly diet? Increase social cohesion!
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60460709%3A41110%2F25%3A106266" target="_blank" >RIV/60460709:41110/25:106266 - isvavai.cz</a>
Result on the web
<a href="https://www.researchgate.net/publication/394428205_How_to_encourage_people_to_follow_a_climate-friendly_diet_Increase_social_cohesion" target="_blank" >https://www.researchgate.net/publication/394428205_How_to_encourage_people_to_follow_a_climate-friendly_diet_Increase_social_cohesion</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.1016/j.sftr.2025.101106" target="_blank" >10.1016/j.sftr.2025.101106</a>
Alternative languages
Result language
angličtina
Original language name
How to encourage people to follow a climate-friendly diet? Increase social cohesion!
Original language description
Reducing meat consumption is increasingly recognized as a necessary strategy for mitigating climate change and improving public health. While motivations to reduce meat intake are well documented, few studies have integrated these with basic human values to understand dietary behaviour. This paper addresses this gap by examining how environmental, health, and animal welfare motivations interact with value orientations based on the Schwartz's theory of basic human values to influence consumers' willingness to adopt an additional meat-free day per week. By integrating motivational and value-based frameworks in a Central Eastern European context, this study offers a novel, multidimensional perspective on dietary transitions. Based on a representative sample of 1031 Hungarian adults surveyed in 2021 we employ Kruskal-Wallis and Bonferroni-corrected post hoc Dunn's tests, along with ordered logit regression models to explore how specific motivations interact with value orientations and socio-demographic factors. Our findings indicate that health concerns are the most compelling driver of dietary change, while environmental and animal welfare considerations have a more modest influence. Moreover, a strong social orientation as presented in the Schwartz theory appears to reinforce the willingness to modify eating habits, independent of the motivational source. These results imply that policies emphasizing health benefits and fostering community cohesion could be more effective than information-based interventions alone in promoting sustainable dietary practices and shaping culturally sensitive, value-aligned food policies.
Czech name
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Czech description
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Classification
Type
J<sub>imp</sub> - Article in a specialist periodical, which is included in the Web of Science database
CEP classification
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OECD FORD branch
10511 - Environmental sciences (social aspects to be 5.7)
Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2025
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
SUSTAINABLE FUTURES
ISSN
2666-1888
e-ISSN
2666-1888
Volume of the periodical
10
Issue of the periodical within the volume
neuveden
Country of publishing house
NL - THE KINGDOM OF THE NETHERLANDS
Number of pages
11
Pages from-to
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UT code for WoS article
001547386900002
EID of the result in the Scopus database
2-s2.0-105012577493