Communication campaigns to engage (non-traditional) forest owners: A European perspective

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60460709%3A41320%2F21%3A89718" target="_blank" >RIV/60460709:41320/21:89718 - isvavai.cz</a>
Result on the web
<a href="https://www.sciencedirect.com/science/article/pii/S1389934121002276" target="_blank" >https://www.sciencedirect.com/science/article/pii/S1389934121002276</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.1016/j.forpol.2021.102621" target="_blank" >10.1016/j.forpol.2021.102621</a>

Result language
angličtina
Original language name
Communication campaigns to engage (non-traditional) forest owners: A European perspective
Original language description
In Europe, private forest owners play an important role in achieving sustainability goals, such as those set by the European Green Deal. Efficient communication and coordination with these actors is therefore central. However, ongoing structural changes in forest ownership have in many cases silenced traditional communication channels, especially those involving owners of small forests. Their economic performance is often negligible at an individual level, yet collectively their forests play a pivotal role in a context of increasing demand for wood products. In this article, we analyse and compare forest campaigns in nine European countries. Specifically, we assess one way and two way communication models applying different techniques to engage (non traditional) forest owners. Our analysis of 34 campaigns shows that (i) one way communication models are still more widely used in the forest sector to engage non-traditional forest owners than two way communication models, (ii) one way communication aims
Czech name
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Czech description
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Type
J<sub>imp</sub> - Article in a specialist periodical, which is included in the Web of Science database
CEP classification
—
OECD FORD branch
40102 - Forestry

Project
Result was created during the realization of more than one project. More information in the Projects tab.
Continuities
P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Publication year
2021
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

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