Attitude and loyalty to two brands of beer of the same producer
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60461373%3A22340%2F17%3A43915155" target="_blank" >RIV/60461373:22340/17:43915155 - isvavai.cz</a>
Alternative codes found
RIV/60461373:22810/17:43915155
Result on the web
<a href="https://www.degruyter.com/view/j/saeb.2017.64.issue-s1/saeb-2017-0035/saeb-2017-0035.xml" target="_blank" >https://www.degruyter.com/view/j/saeb.2017.64.issue-s1/saeb-2017-0035/saeb-2017-0035.xml</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.1515/saeb-2017-0035" target="_blank" >10.1515/saeb-2017-0035</a>
Alternative languages
Result language
angličtina
Original language name
Attitude and loyalty to two brands of beer of the same producer
Original language description
The focus of the presented research is attitude and loyalty to two brands of beer produced by the Carlsberg Group - Tuborg and Carlsberg. Both beers are lagers. The Carlsberg Group markets Tuborg as a more premium brand, and it also aims to promote it to women. Unlike in the Netherlands with one brand - Heineken and unlike in the Czech Republic with many well-known brands by a multitude of producers, the Danish case gives a unique opportunity to investigate if customers truly prefer one of two brands or are approximately equally low with regards to both brands as it is produced by the same company and tastes very similarly (if not the same). The survey was conducted in Denmark. Respondents were Danish (not international) university students; such selection was done in order to ensure familiarity of respondents with both brands.
Czech name
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Czech description
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Classification
Type
J<sub>SC</sub> - Article in a specialist periodical, which is included in the SCOPUS database
CEP classification
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OECD FORD branch
50204 - Business and management
Result continuities
Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace
Others
Publication year
2017
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
Scientific Annals of Economics and Business
ISSN
2501-1960
e-ISSN
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Volume of the periodical
64
Issue of the periodical within the volume
1
Country of publishing house
RO - ROMANIA
Number of pages
13
Pages from-to
57-69
UT code for WoS article
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EID of the result in the Scopus database
2-s2.0-85041135944