Do Gender and Personality Traits Influence Frequency of Use of Deal Sites?

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60461373%3A22810%2F16%3A43902301" target="_blank" >RIV/60461373:22810/16:43902301 - isvavai.cz</a>
Result on the web
<a href="https://domino.fov.uni-mb.si/proceedings.nsf/Proc2016Research?OpenPage" target="_blank" >https://domino.fov.uni-mb.si/proceedings.nsf/Proc2016Research?OpenPage</a>
DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Do Gender and Personality Traits Influence Frequency of Use of Deal Sites?
Original language description
Although deal sites cannot be considered a new technology anymore, there is still only a limited amount of quantitative research on the topic. The paper aims to expand the body of knowledge. The study investigates impact of gender and personality traits on frequency of use of deal sites. Big Five Inventory-10 is used to measure personality traits. Three models are tested. First, all respondents are taken into account, i.e. also ones not aware of deal sites. In the first model, only gender is significant. Second, only respondents aware of deal sites are taken into account. In the second model, neuroticism, openness to experience, gender (and possibly agreeableness) are significant. Third, only respondents who use deal sites are taken into account. In the third model, openness to experience (and possibly extraversion) are significant.
Czech name
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Czech description
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Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year
2016
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

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