Willingness to pay for eco-friendly furniture based on demographic factors

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60461373%3A22810%2F19%3A43918469" target="_blank" >RIV/60461373:22810/19:43918469 - isvavai.cz</a>

Alternative codes found

RIV/60461373:22810/20:43918469

Result on the web

<a href="https://www.sciencedirect.com/science/article/pii/S0959652619343367" target="_blank" >https://www.sciencedirect.com/science/article/pii/S0959652619343367</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.1016/j.jclepro.2019.119466" target="_blank" >10.1016/j.jclepro.2019.119466</a>

Result language

angličtina

Original language name

Willingness to pay for eco-friendly furniture based on demographic factors

Original language description

This research aims to take a step in measuring the strength of socio demographics to predict consumers’ behavior in purchasing eco-friendly furniture. This paper explores the influence of demographic factors such as age, gender, flat ownership, marital status and education on willingness to pay more for such products. A survey was conducted to collect quantitative data from a furniture store placed in capital city of Czech Republic, Prague. The study sample contains not very young people with an income of above average among Czech Republic population. This research could be of an assist for marketers to segment and target consumers who have a tendency towards sustainability. A multivariate analysis approach by using SPSS is applied to analyze the data and results reveal significant influence of age and marital status on willingness to whether or not pay more for eco-friendly furniture in Prague. It shows that demographic factors play a role in purchasing behavior. It provides the inspirations for the management to develop and plan a profile of consumers based on demographics who are willing to buy eco-friendly furniture for specific target group. However, the study limitations and contradictions between our result and the previous studies suggest that more research is needed in this context to find more consistent results in consumers’ characteristics in order to profile green consumers globally.

Czech name

—

Czech description

—

Type

J_SC - Article in a specialist periodical, which is included in the SCOPUS database

CEP classification

—

OECD FORD branch

50204 - Business and management

Project

—

Continuities

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year

2019

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Journal of Cleaner Production

ISSN

0959-6526

e-ISSN

—

Volume of the periodical

250

Issue of the periodical within the volume

March

Country of publishing house

NL - THE KINGDOM OF THE NETHERLANDS

Number of pages

11

Pages from-to

1-11

UT code for WoS article

—

EID of the result in the Scopus database

2-s2.0-85076235805