Consumer preferences for eco-friendly products
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28130%2F24%3A63578778" target="_blank" >RIV/70883521:28130/24:63578778 - isvavai.cz</a>
Result on the web
<a href="https://www.inderscience.com/info/inarticle.php?artid=139737" target="_blank" >https://www.inderscience.com/info/inarticle.php?artid=139737</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.1504/IJSEM.2024.139737" target="_blank" >10.1504/IJSEM.2024.139737</a>
Alternative languages
Result language
angličtina
Original language name
Consumer preferences for eco-friendly products
Original language description
The aspect of eco-friendliness and the promotion of domestic products is becoming an important trend in business. Knowledge of consumer attitudes towards eco-friendly products enables the public and private sectors to shape consumer behaviour and respond more appropriately in their marketing campaigns. The aim of this research paper is to identify consumer preferences for eco-friendly products in the Czech Republic. The research is based on consumer behaviour theory with a focus on eco-friendly products, environmentally responsible consumers, and the effect of their country of origin. The objective will be fulfilled through a survey of 1,523 consumers in the Czech Republic. Descriptive and inferential statistics were used to process the data. The results indicate a majority group of actively environmentally responsible consumers. The preference for eco-friendly products is significantly different in terms of gender, age, and economic status
Czech name
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Czech description
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Classification
Type
J<sub>SC</sub> - Article in a specialist periodical, which is included in the SCOPUS database
CEP classification
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OECD FORD branch
50802 - Media and socio-cultural communication
Result continuities
Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace
Others
Publication year
2024
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
International Journal of Services, Economics and Management
ISSN
1753-0822
e-ISSN
1753-0830
Volume of the periodical
15
Issue of the periodical within the volume
4
Country of publishing house
CH - SWITZERLAND
Number of pages
19
Pages from-to
"436 "- 454
UT code for WoS article
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EID of the result in the Scopus database
2-s2.0-85198538527