Responsible marketing: from "b to c" experience to "b to b" application
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61384399%3A31120%2F09%3A00032141" target="_blank" >RIV/61384399:31120/09:00032141 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
francouzština
Original language name
Marketing responsable: dune lecture "b to c" a une application "b to b"
Original language description
Capital theme: Marketing responsable: dune lecture "b to c" a une application "b to b"
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
AH - Economics
OECD FORD branch
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Result continuities
Project
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Continuities
V - Vyzkumna aktivita podporovana z jinych verejnych zdroju
Others
Publication year
2009
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
Česko a Slovensko v medzinárodnom obchode a podnikaní 2009
ISBN
978-80-225-2767-5
ISSN
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e-ISSN
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Number of pages
11
Pages from-to
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Publisher name
Ekonomická univerzita
Place of publication
Bratislava
Event location
Bratislava
Event date
Jun 25, 2009
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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