The Growing Brand Equity and Brand Value - The Learnings from Most Valuable Brands
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61384399%3A31120%2F12%3A00040704" target="_blank" >RIV/61384399:31120/12:00040704 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
The Growing Brand Equity and Brand Value - The Learnings from Most Valuable Brands
Original language description
Main topics of the document: brand; brand value; brand equity; marketing; advertising
Czech name
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Czech description
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Classification
Type
J<sub>x</sub> - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)
CEP classification
AH - Economics
OECD FORD branch
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Result continuities
Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace
Others
Publication year
2012
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
Studia commercialia Bratislavensia
ISSN
1337-7493
e-ISSN
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Volume of the periodical
5
Issue of the periodical within the volume
19
Country of publishing house
SK - SLOVAKIA
Number of pages
15
Pages from-to
434-448
UT code for WoS article
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EID of the result in the Scopus database
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