How to Engage Children into the World of Traditional Car Brands? Exploration of Specific Touchpoints between Future Buyers in the Car Industry and Established Brands
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61384399%3A31120%2F17%3A00050899" target="_blank" >RIV/61384399:31120/17:00050899 - isvavai.cz</a>
Result on the web
<a href="https://cebr.vse.cz/index.php/cebr/article/view/295" target="_blank" >https://cebr.vse.cz/index.php/cebr/article/view/295</a>
DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
How to Engage Children into the World of Traditional Car Brands? Exploration of Specific Touchpoints between Future Buyers in the Car Industry and Established Brands
Original language description
Main topics of the document: consumer decision journey; brand touchpoints; advertising to children
Czech name
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Czech description
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Classification
Type
J<sub>ost</sub> - Miscellaneous article in a specialist periodical
CEP classification
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OECD FORD branch
50602 - Public administration
Result continuities
Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace
Others
Publication year
2017
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
Central European Business Review
ISSN
1805-4854
e-ISSN
1805-4862
Volume of the periodical
6
Issue of the periodical within the volume
3
Country of publishing house
CZ - CZECH REPUBLIC
Number of pages
14
Pages from-to
27-40
UT code for WoS article
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EID of the result in the Scopus database
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