LANGUAGE STRATEGIES IN BRANDING OF LUXURY CARS

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F02819180%3A_____%2F24%3A%230000152" target="_blank" >RIV/02819180:_____/24:#0000152 - isvavai.cz</a>

Result on the web

<a href="https://lartis.sk/issue-2-2024/" target="_blank" >https://lartis.sk/issue-2-2024/</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.34135/lartis.24.9.2.03" target="_blank" >10.34135/lartis.24.9.2.03</a>

Result language

angličtina

Original language name

LANGUAGE STRATEGIES IN BRANDING OF LUXURY CARS

Original language description

The aim of this paper is to identify the basic elements of language strategies used in digital marketing communication of luxury car brands. While sonic branding is an issue that has received adequate attention in the current academic literature, language strategies are not sufficiently elaborated in the context of the current state of knowledge. Methodologically, the paper is developed in the form of a case study in the field of car brands. Based on the methods used, the authors identify the key elements of language strategies applicable in the practice of luxury brands.

Czech name

—

Czech description

—

Type

J_imp - Article in a specialist periodical, which is included in the Web of Science database

CEP classification

—

OECD FORD branch

50802 - Media and socio-cultural communication

Project

—

Continuities

N - Vyzkumna aktivita podporovana z neverejnych zdroju

Publication year

2024

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

LEGE ARTIS-LANGUAGE YESTERDAY TODAY TOMORROW

ISSN

2453-8035

e-ISSN

—

Volume of the periodical

9

Issue of the periodical within the volume

2

Country of publishing house

SK - SLOVAKIA

Number of pages

20

Pages from-to

37-56

UT code for WoS article

001373063400003

EID of the result in the Scopus database

—