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Effectiveness of DMO Websites as an Essential Marketing Tool

The result's identifiers

  • Result code in IS VaVaI

    <a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61384399%3A31120%2F23%3A00060066" target="_blank" >RIV/61384399:31120/23:00060066 - isvavai.cz</a>

  • Result on the web

    <a href="https://drive.google.com/file/d/1kkLt5xh-jUzx0JIa3_7GjdkfnSORC_r_/view" target="_blank" >https://drive.google.com/file/d/1kkLt5xh-jUzx0JIa3_7GjdkfnSORC_r_/view</a>

  • DOI - Digital Object Identifier

    <a href="http://dx.doi.org/10.24132/jbt.2023.13.2.62_71" target="_blank" >10.24132/jbt.2023.13.2.62_71</a>

Alternative languages

  • Result language

    angličtina

  • Original language name

    Effectiveness of DMO Websites as an Essential Marketing Tool

  • Original language description

    Main topics of the document: destination management organization (DMO); destination management; destination website; website evaluation; content analysis

  • Czech name

  • Czech description

Classification

  • Type

    J<sub>ost</sub> - Miscellaneous article in a specialist periodical

  • CEP classification

  • OECD FORD branch

    50202 - Applied Economics, Econometrics

Result continuities

  • Project

  • Continuities

    I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Others

  • Publication year

    2023

  • Confidentiality

    S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Data specific for result type

  • Name of the periodical

    Trendy v podnikání

  • ISSN

    2788-0079

  • e-ISSN

    2788-0079

  • Volume of the periodical

    13

  • Issue of the periodical within the volume

    2

  • Country of publishing house

    CZ - CZECH REPUBLIC

  • Number of pages

    10

  • Pages from-to

    62-71

  • UT code for WoS article

  • EID of the result in the Scopus database