International Marketing
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61384399%3A31130%2F10%3A00034194" target="_blank" >RIV/61384399:31130/10:00034194 - isvavai.cz</a>
Alternative codes found
RIV/61384399:31120/10:00034194
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
International Marketing
Original language description
Main topics of the document: international marketing; international marketing environment; international market research; international business strategy; international marketing mix; international communication
Czech name
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Czech description
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Classification
Type
B - Specialist book
CEP classification
AH - Economics
OECD FORD branch
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Result continuities
Project
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Continuities
Z - Vyzkumny zamer (s odkazem do CEZ)
Others
Publication year
2010
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
ISBN
978-80-245-1643-1
Number of pages
192
Publisher name
Nakladatelství Oeconomica
Place of publication
Praha
UT code for WoS book
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