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International Marketing

The result's identifiers

  • Result code in IS VaVaI

    <a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61384399%3A31130%2F10%3A00034194" target="_blank" >RIV/61384399:31130/10:00034194 - isvavai.cz</a>

  • Alternative codes found

    RIV/61384399:31120/10:00034194

  • Result on the web

  • DOI - Digital Object Identifier

Alternative languages

  • Result language

    angličtina

  • Original language name

    International Marketing

  • Original language description

    Main topics of the document: international marketing; international marketing environment; international market research; international business strategy; international marketing mix; international communication

  • Czech name

  • Czech description

Classification

  • Type

    B - Specialist book

  • CEP classification

    AH - Economics

  • OECD FORD branch

Result continuities

  • Project

  • Continuities

    Z - Vyzkumny zamer (s odkazem do CEZ)

Others

  • Publication year

    2010

  • Confidentiality

    S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Data specific for result type

  • ISBN

    978-80-245-1643-1

  • Number of pages

    192

  • Publisher name

    Nakladatelství Oeconomica

  • Place of publication

    Praha

  • UT code for WoS book