The Elaboration Likelihood Model and its Application in Marketing Communication
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61384399%3A31130%2F10%3A00035025" target="_blank" >RIV/61384399:31130/10:00035025 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
The Elaboration Likelihood Model and its Application in Marketing Communication
Original language description
Main topics of the document: Elaboration Likelihood Model; central and peripheral routes of persuasion; persuasion theory
Czech name
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Czech description
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Classification
Type
J<sub>x</sub> - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)
CEP classification
AH - Economics
OECD FORD branch
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Result continuities
Project
<a href="/en/project/2E06044" target="_blank" >2E06044: Managerial audit as instrument of support of sustainable development of small and medium enterprises</a><br>
Continuities
P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)<br>Z - Vyzkumny zamer (s odkazem do CEZ)
Others
Publication year
2010
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
Studia commercialia Bratislavensia
ISSN
1337-7493
e-ISSN
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Volume of the periodical
3
Issue of the periodical within the volume
9
Country of publishing house
SK - SLOVAKIA
Number of pages
8
Pages from-to
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UT code for WoS article
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EID of the result in the Scopus database
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