The Importance of Brand on B2B Markets: Expert Interviews with Hilti AG Managers
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61384399%3A31130%2F13%3A00043410" target="_blank" >RIV/61384399:31130/13:00043410 - isvavai.cz</a>
Result on the web
<a href="http://cebr.vse.cz/cebr/article/download/92/70" target="_blank" >http://cebr.vse.cz/cebr/article/download/92/70</a>
DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
The Importance of Brand on B2B Markets: Expert Interviews with Hilti AG Managers
Original language description
Main topics of the document: brand building; B2B market; brand importance in B2B; qualitative research; expert interviews
Czech name
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Czech description
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Classification
Type
J<sub>x</sub> - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)
CEP classification
AE - Management, administration and clerical work
OECD FORD branch
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Result continuities
Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace
Others
Publication year
2013
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
CENTRAL EUROPEAN BUSINESS REVIEW
ISSN
1805-4854
e-ISSN
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Volume of the periodical
2
Issue of the periodical within the volume
4
Country of publishing house
CZ - CZECH REPUBLIC
Number of pages
6
Pages from-to
24-29
UT code for WoS article
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EID of the result in the Scopus database
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