Changes of B2B promotion in the Czech Republic

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28160%2F19%3A63523958" target="_blank" >RIV/70883521:28160/19:63523958 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Changes of B2B promotion in the Czech Republic
Original language description
The paper aims to describe the evolution during last decade and current state of the B2B marketing in the Czech Republic. Data by B2B monitor were analyzed and interpreted to identify the trends in the B2B marketing. The paper shows the tendency to save money in the context of B2B marketing activities. New trends in an application of B2B marketing tools are presented. The study is completed by an interesting view of an expert in the B2B marketing. A deep interview with an expert has confirmed data by B2B monitor and discovered other problems in the B2B marketing at present.
Czech name
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Czech description
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Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year
2019
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Knowledge on Economics and Management:Profit or PurposeConference Proceedings
ISBN
978-80-244-5543-3
ISSN
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e-ISSN
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Number of pages
5
Pages from-to
50-55
Publisher name
Univerzita Palackého Olomouc
Place of publication
Olomouc
Event location
Olomouc
Event date
Sep 5, 2019
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
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