Changes in B2B marketing in the Czech Republic
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F29142890%3A_____%2F19%3A00036156" target="_blank" >RIV/29142890:_____/19:00036156 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Changes in B2B marketing in the Czech Republic
Original language description
The paper aims to describe the evolution during last decade and current state of the B2B marketing in the Czech Republic. Data by B2B monitor were analyzed and interpreted to identify the trends in the B2B marketing. The paper shows the tendency to save money in the context of B2B marketing activities. New trends in an application of B2B marketing tools are presented. The study is completed by an interesting view of an expert in the B2B marketing. A deep interview with an expert has confirmed data by B2B monitor and discovered other problems in the B2B marketing at present.
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
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OECD FORD branch
50204 - Business and management
Result continuities
Project
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Continuities
N - Vyzkumna aktivita podporovana z neverejnych zdroju
Others
Publication year
2019
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
KNOWCON 2019
ISBN
978-80-244-5543-3
ISSN
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e-ISSN
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Number of pages
6
Pages from-to
50-55
Publisher name
Palacký Univerzity Olomouc
Place of publication
Olomouc
Event location
Olomouc
Event date
Jan 1, 2019
Type of event by nationality
CST - Celostátní akce
UT code for WoS article
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