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Changes in B2B marketing in the Czech Republic

The result's identifiers

  • Result code in IS VaVaI

    <a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F29142890%3A_____%2F19%3A00036156" target="_blank" >RIV/29142890:_____/19:00036156 - isvavai.cz</a>

  • Result on the web

  • DOI - Digital Object Identifier

Alternative languages

  • Result language

    angličtina

  • Original language name

    Changes in B2B marketing in the Czech Republic

  • Original language description

    The paper aims to describe the evolution during last decade and current state of the B2B marketing in the Czech Republic. Data by B2B monitor were analyzed and interpreted to identify the trends in the B2B marketing. The paper shows the tendency to save money in the context of B2B marketing activities. New trends in an application of B2B marketing tools are presented. The study is completed by an interesting view of an expert in the B2B marketing. A deep interview with an expert has confirmed data by B2B monitor and discovered other problems in the B2B marketing at present.

  • Czech name

  • Czech description

Classification

  • Type

    D - Article in proceedings

  • CEP classification

  • OECD FORD branch

    50204 - Business and management

Result continuities

  • Project

  • Continuities

    N - Vyzkumna aktivita podporovana z neverejnych zdroju

Others

  • Publication year

    2019

  • Confidentiality

    S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Data specific for result type

  • Article name in the collection

    KNOWCON 2019

  • ISBN

    978-80-244-5543-3

  • ISSN

  • e-ISSN

  • Number of pages

    6

  • Pages from-to

    50-55

  • Publisher name

    Palacký Univerzity Olomouc

  • Place of publication

    Olomouc

  • Event location

    Olomouc

  • Event date

    Jan 1, 2019

  • Type of event by nationality

    CST - Celostátní akce

  • UT code for WoS article