Gender and Age Differences in Internet Use among Czech Internet Users: Consequences for Online Advertisement Targeting
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61384399%3A31130%2F15%3A00046509" target="_blank" >RIV/61384399:31130/15:00046509 - isvavai.cz</a>
Result on the web
<a href="http://www.igi-global.com/article/gender-and-age-differences-in-internet-use-among-czech-internet-users/135948" target="_blank" >http://www.igi-global.com/article/gender-and-age-differences-in-internet-use-among-czech-internet-users/135948</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.4018/IJOM.2015040101" target="_blank" >10.4018/IJOM.2015040101</a>
Alternative languages
Result language
angličtina
Original language name
Gender and Age Differences in Internet Use among Czech Internet Users: Consequences for Online Advertisement Targeting
Original language description
Main topics of the document: internet users; demographic aspects; demographic targeting; internet advertising; gender and age
Czech name
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Czech description
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Classification
Type
J<sub>x</sub> - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)
CEP classification
AE - Management, administration and clerical work
OECD FORD branch
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Result continuities
Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace
Others
Publication year
2015
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
International Journal of Online Marketing (IJOM)
ISSN
2156-1753
e-ISSN
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Volume of the periodical
5
Issue of the periodical within the volume
2
Country of publishing house
GB - UNITED KINGDOM
Number of pages
17
Pages from-to
1-17
UT code for WoS article
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EID of the result in the Scopus database
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