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Gender and Age Differences in Internet Use among Czech Internet Users: Consequences for Online Advertisement Targeting

The result's identifiers

  • Result code in IS VaVaI

    <a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61384399%3A31130%2F15%3A00046509" target="_blank" >RIV/61384399:31130/15:00046509 - isvavai.cz</a>

  • Result on the web

    <a href="http://www.igi-global.com/article/gender-and-age-differences-in-internet-use-among-czech-internet-users/135948" target="_blank" >http://www.igi-global.com/article/gender-and-age-differences-in-internet-use-among-czech-internet-users/135948</a>

  • DOI - Digital Object Identifier

    <a href="http://dx.doi.org/10.4018/IJOM.2015040101" target="_blank" >10.4018/IJOM.2015040101</a>

Alternative languages

  • Result language

    angličtina

  • Original language name

    Gender and Age Differences in Internet Use among Czech Internet Users: Consequences for Online Advertisement Targeting

  • Original language description

    Main topics of the document: internet users; demographic aspects; demographic targeting; internet advertising; gender and age

  • Czech name

  • Czech description

Classification

  • Type

    J<sub>x</sub> - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)

  • CEP classification

    AE - Management, administration and clerical work

  • OECD FORD branch

Result continuities

  • Project

  • Continuities

    I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Others

  • Publication year

    2015

  • Confidentiality

    S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Data specific for result type

  • Name of the periodical

    International Journal of Online Marketing (IJOM)

  • ISSN

    2156-1753

  • e-ISSN

  • Volume of the periodical

    5

  • Issue of the periodical within the volume

    2

  • Country of publishing house

    GB - UNITED KINGDOM

  • Number of pages

    17

  • Pages from-to

    1-17

  • UT code for WoS article

  • EID of the result in the Scopus database