Empowering Customers through Education-based Videos in E-commerce
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61384399%3A31130%2F20%3A00055254" target="_blank" >RIV/61384399:31130/20:00055254 - isvavai.cz</a>
Result on the web
<a href="https://www.mins.sk/wp-content/uploads/2020/07/MSI_v15_iss2.pdf" target="_blank" >https://www.mins.sk/wp-content/uploads/2020/07/MSI_v15_iss2.pdf</a>
DOI - Digital Object Identifier
—
Alternative languages
Result language
angličtina
Original language name
Empowering Customers through Education-based Videos in E-commerce
Original language description
Main topics of the document: customer empowerment; digital content marketing; education-based content; explainer video; non-education-based content; video marketing
Czech name
—
Czech description
—
Classification
Type
J<sub>ost</sub> - Miscellaneous article in a specialist periodical
CEP classification
—
OECD FORD branch
50602 - Public administration
Result continuities
Project
—
Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace
Others
Publication year
2020
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
Marketing Science & Inspirations
ISSN
1338-7944
e-ISSN
—
Volume of the periodical
XV
Issue of the periodical within the volume
2
Country of publishing house
SK - SLOVAKIA
Number of pages
11
Pages from-to
17-27
UT code for WoS article
—
EID of the result in the Scopus database
—