Investigation of the relationship between loyalty card ownership, brand loyalty and level of consumption
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61384399%3A31130%2F21%3A00057263" target="_blank" >RIV/61384399:31130/21:00057263 - isvavai.cz</a>
Result on the web
<a href="https://msed.vse.cz/msed_2021/article/558-Benes-Filip-paper.pdf" target="_blank" >https://msed.vse.cz/msed_2021/article/558-Benes-Filip-paper.pdf</a>
DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Investigation of the relationship between loyalty card ownership, brand loyalty and level of consumption
Original language description
Main topics of the document: loyalty programs; behavioural loyalty; consumer behaviour; data mining; MML-TGI
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
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OECD FORD branch
50602 - Public administration
Result continuities
Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace
Others
Publication year
2021
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
The 15th International Days of Statistics and Economics
ISBN
978-80-87990-25-4
ISSN
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e-ISSN
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Number of pages
10
Pages from-to
60-69
Publisher name
Melandrium
Place of publication
Praha
Event location
Praha
Event date
Sep 9, 2021
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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