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Investigation of the relationship between loyalty card ownership, brand loyalty and level of consumption

The result's identifiers

  • Result code in IS VaVaI

    <a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61384399%3A31130%2F21%3A00057263" target="_blank" >RIV/61384399:31130/21:00057263 - isvavai.cz</a>

  • Result on the web

    <a href="https://msed.vse.cz/msed_2021/article/558-Benes-Filip-paper.pdf" target="_blank" >https://msed.vse.cz/msed_2021/article/558-Benes-Filip-paper.pdf</a>

  • DOI - Digital Object Identifier

Alternative languages

  • Result language

    angličtina

  • Original language name

    Investigation of the relationship between loyalty card ownership, brand loyalty and level of consumption

  • Original language description

    Main topics of the document: loyalty programs; behavioural loyalty; consumer behaviour; data mining; MML-TGI

  • Czech name

  • Czech description

Classification

  • Type

    D - Article in proceedings

  • CEP classification

  • OECD FORD branch

    50602 - Public administration

Result continuities

  • Project

  • Continuities

    I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Others

  • Publication year

    2021

  • Confidentiality

    S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Data specific for result type

  • Article name in the collection

    The 15th International Days of Statistics and Economics

  • ISBN

    978-80-87990-25-4

  • ISSN

  • e-ISSN

  • Number of pages

    10

  • Pages from-to

    60-69

  • Publisher name

    Melandrium

  • Place of publication

    Praha

  • Event location

    Praha

  • Event date

    Sep 9, 2021

  • Type of event by nationality

    WRD - Celosvětová akce

  • UT code for WoS article