Intelligent systems and consumer neuroscience in the age of computational advertising
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61384399%3A31130%2F24%3A00060565" target="_blank" >RIV/61384399:31130/24:00060565 - isvavai.cz</a>
Result on the web
<a href="https://sciendo.com/article/10.2478/mmcks-2024-0020" target="_blank" >https://sciendo.com/article/10.2478/mmcks-2024-0020</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.2478/mmcks-2024-0020" target="_blank" >10.2478/mmcks-2024-0020</a>
Alternative languages
Result language
angličtina
Original language name
Intelligent systems and consumer neuroscience in the age of computational advertising
Original language description
Main topics of the document: intelligent systems; consumer neuroscience; computational advertising; artificial intelligence; ethical concerns
Czech name
—
Czech description
—
Classification
Type
J<sub>imp</sub> - Article in a specialist periodical, which is included in the Web of Science database
CEP classification
—
OECD FORD branch
50204 - Business and management
Result continuities
Project
—
Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace
Others
Publication year
2024
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
Management & Marketing
ISSN
1842-0206
e-ISSN
2069-8887
Volume of the periodical
19
Issue of the periodical within the volume
3
Country of publishing house
PL - POLAND
Number of pages
30
Pages from-to
441-470
UT code for WoS article
001340223000003
EID of the result in the Scopus database
2-s2.0-85208707634