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Enhancing Customer Lifetime Value with Perceptual Measures Contained in Enterprise Information Systems

The result's identifiers

  • Result code in IS VaVaI

    <a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61384399%3A31140%2F13%3A00042902" target="_blank" >RIV/61384399:31140/13:00042902 - isvavai.cz</a>

  • Result on the web

    <a href="http://www.scopus.com/inward/record.url?eid=2-s2.0-84928923369&partnerID=40&md5=b8e24181d8f57e969714978b9600d81" target="_blank" >http://www.scopus.com/inward/record.url?eid=2-s2.0-84928923369&partnerID=40&md5=b8e24181d8f57e969714978b9600d81</a>

  • DOI - Digital Object Identifier

Alternative languages

  • Result language

    angličtina

  • Original language name

    Enhancing Customer Lifetime Value with Perceptual Measures Contained in Enterprise Information Systems

  • Original language description

    Main topics of the document: Customer Lifetime Value; customer relationship management; customer perceptual measures

  • Czech name

  • Czech description

Classification

  • Type

    D - Article in proceedings

  • CEP classification

    AE - Management, administration and clerical work

  • OECD FORD branch

Result continuities

  • Project

  • Continuities

    S - Specificky vyzkum na vysokych skolach

Others

  • Publication year

    2013

  • Confidentiality

    S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Data specific for result type

  • Article name in the collection

    CONFENIS-2013

  • ISBN

    978-3-99033-081-4

  • ISSN

  • e-ISSN

  • Number of pages

    10

  • Pages from-to

    211-220

  • Publisher name

    Trauner Verlag

  • Place of publication

    Linz

  • Event location

    Prague

  • Event date

    Sep 11, 2013

  • Type of event by nationality

    WRD - Celosvětová akce

  • UT code for WoS article