Setting of Value for a Customer for Fast Moving Goods.

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216275%3A25310%2F07%3A00005986" target="_blank" >RIV/00216275:25310/07:00005986 - isvavai.cz</a>

Result on the web

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DOI - Digital Object Identifier

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Result language

čeština

Original language name

Stanovení hodnoty pro zákazníka u rychloobrátkového zboží.

Original language description

This paper deals with setting of customer value (value for a customer) for fast moving goods. First, it describes the substance of value for a customer and shows the place of customer value setting in framework of customer analysis process. Second, thispaper discusses a simple method of customer value calculation for fast moving goods, too. A customer value is difference among a relative performance and a relative price for a customer. I show how we can set these components of value for a customer andhow to calculate value for a customer by them.

Czech name

Stanovení hodnoty pro zákazníka u rychloobrátkového zboží.

Czech description

This paper deals with setting of customer value (value for a customer) for fast moving goods. First, it describes the substance of value for a customer and shows the place of customer value setting in framework of customer analysis process. Second, thispaper discusses a simple method of customer value calculation for fast moving goods, too. A customer value is difference among a relative performance and a relative price for a customer. I show how we can set these components of value for a customer andhow to calculate value for a customer by them.

Type

D - Article in proceedings

CEP classification

AH - Economics

OECD FORD branch

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Project

<a href="/en/project/GA402%2F06%2F0577" target="_blank" >GA402/06/0577: Increase of Company Performance Efficiency Through Differentiated CRM on a Basis of Customer Actual and Potential Value to a Company</a><br>

Continuities

P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Publication year

2007

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection

Mezinárodní slavnostní vědecká konference u příležitosti 15. výročí založení FP VUT Brno

ISBN

978-80-214-3482-0

ISSN

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e-ISSN

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Number of pages

4

Pages from-to

1-4

Publisher name

Vysoké učení technické v Brně

Place of publication

Brno

Event location

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Event date

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Type of event by nationality

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UT code for WoS article

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