Diagnostic Method of Customer Value Quantification.

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216275%3A25310%2F07%3A00005930" target="_blank" >RIV/00216275:25310/07:00005930 - isvavai.cz</a>
Alternative codes found
RIV/46747885:24310/07:@0190421
Result on the web
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DOI - Digital Object Identifier
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Result language
čeština
Original language name
Diagnostická metoda kvantifikace hodnoty pro zákazníka.
Original language description
This paper deals with a diagnostic method of customer value quantification. It defines a basic concept of customer value (value to the customer) and describes single phases of this method ? relative customer performance measurement, relative customer costs setting and relative customer value quantification. This method is suitable for products for which are typical a complex consumer behavior.
Czech name
Diagnostická metoda kvantifikace hodnoty pro zákazníka.
Czech description
This paper deals with a diagnostic method of customer value quantification. It defines a basic concept of customer value (value to the customer) and describes single phases of this method ? relative customer performance measurement, relative customer costs setting and relative customer value quantification. This method is suitable for products for which are typical a complex consumer behavior.

Type
J<sub>x</sub> - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)
CEP classification
AH - Economics
OECD FORD branch
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Project
<a href="/en/project/GA402%2F06%2F0577" target="_blank" >GA402/06/0577: Increase of Company Performance Efficiency Through Differentiated CRM on a Basis of Customer Actual and Potential Value to a Company</a><br>
Continuities
P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Publication year
2007
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

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