Identification and Quantification of the Value Provided to Customers: The Case of B2B Markets
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216275%3A25310%2F10%3A39881845" target="_blank" >RIV/00216275:25310/10:39881845 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Identification and Quantification of the Value Provided to Customers: The Case of B2B Markets
Original language description
The aim of this paper is to discuss the specifics of customer value and its attributes in B2B markets at products determined for production consumption and to propose a procedure for the identification and quantification of the value provided to customers in the industrial market. Suggested methodology of identification and quantification of the value for customers should, in our opinion, consist of ten consequent steps, described below.
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
AE - Management, administration and clerical work
OECD FORD branch
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Result continuities
Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace
Others
Publication year
2010
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
Business and Management 2010 : the 6th International Scientific Conference
ISBN
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ISSN
2029-4441
e-ISSN
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Number of pages
7
Pages from-to
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Publisher name
VGTU Publishing House Technika
Place of publication
Vilnius
Event location
Vilnius
Event date
May 13, 2010
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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