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Identification and Quantification of the Value Provided to Customers: The Case of B2B Markets

The result's identifiers

  • Result code in IS VaVaI

    <a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216275%3A25310%2F10%3A39881845" target="_blank" >RIV/00216275:25310/10:39881845 - isvavai.cz</a>

  • Result on the web

  • DOI - Digital Object Identifier

Alternative languages

  • Result language

    angličtina

  • Original language name

    Identification and Quantification of the Value Provided to Customers: The Case of B2B Markets

  • Original language description

    The aim of this paper is to discuss the specifics of customer value and its attributes in B2B markets at products determined for production consumption and to propose a procedure for the identification and quantification of the value provided to customers in the industrial market. Suggested methodology of identification and quantification of the value for customers should, in our opinion, consist of ten consequent steps, described below.

  • Czech name

  • Czech description

Classification

  • Type

    D - Article in proceedings

  • CEP classification

    AE - Management, administration and clerical work

  • OECD FORD branch

Result continuities

  • Project

  • Continuities

    I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Others

  • Publication year

    2010

  • Confidentiality

    S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Data specific for result type

  • Article name in the collection

    Business and Management 2010 : the 6th International Scientific Conference

  • ISBN

  • ISSN

    2029-4441

  • e-ISSN

  • Number of pages

    7

  • Pages from-to

  • Publisher name

    VGTU Publishing House Technika

  • Place of publication

    Vilnius

  • Event location

    Vilnius

  • Event date

    May 13, 2010

  • Type of event by nationality

    WRD - Celosvětová akce

  • UT code for WoS article