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Minimizing the Bullwhip Effect - Strategic Benefit in Value Network of Fast Moving Chemical Goods

The result's identifiers

  • Result code in IS VaVaI

    <a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216275%3A25310%2F13%3A39896961" target="_blank" >RIV/00216275:25310/13:39896961 - isvavai.cz</a>

  • Result on the web

  • DOI - Digital Object Identifier

Alternative languages

  • Result language

    angličtina

  • Original language name

    Minimizing the Bullwhip Effect - Strategic Benefit in Value Network of Fast Moving Chemical Goods

  • Original language description

    Integration of individual entities in the value network leads to a growth in synergic effects leading to an important increase in the efficiency and competitiveness of enterprises. Therefore, companies should pay their attention to strengthening long-term relationships and strengthening the value with the partners in the whole value network. It means application of such strategic benefits for customers that increase the customers? loyalty and deepen and strengthen long term relationships between manufacturers and them. One of these strategic benefits includes minimization of the undesirable Bullwhip Effect. That is why this paper deals with the occurrence of the Bullwhip Effect and the possibilities of its suppression. The reasons for unreliable forecasts are described and identified on the basis of the analysis and assessment of time series of fast moving goods manufacturer?s sales and shown their negative effects on the value for customers. In conclusion are proposed the possible way

  • Czech name

  • Czech description

Classification

  • Type

    D - Article in proceedings

  • CEP classification

    AE - Management, administration and clerical work

  • OECD FORD branch

Result continuities

  • Project

    <a href="/en/project/GAP403%2F12%2F1279" target="_blank" >GAP403/12/1279: Tools for strengthening the long-term relationships with customers based on integration and cooperation of value network subjects</a><br>

  • Continuities

    P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Others

  • Publication year

    2013

  • Confidentiality

    S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Data specific for result type

  • Article name in the collection

    Recent Researches in Applied Economics and Management - Volume I

  • ISBN

    978-960-474-323-0

  • ISSN

    2227-460X

  • e-ISSN

  • Number of pages

    7

  • Pages from-to

    308-314

  • Publisher name

    WSEAS Press

  • Place of publication

    Atény

  • Event location

    Chania

  • Event date

    Aug 27, 2013

  • Type of event by nationality

    WRD - Celosvětová akce

  • UT code for WoS article