RELATIONSHIP WITH CUSTOMERS: EMPIRICAL RESEARCH ON NETWORKING IN PHARMACIES BUSINESS
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216275%3A25310%2F12%3A39899104" target="_blank" >RIV/00216275:25310/12:39899104 - isvavai.cz</a>
Result on the web
<a href="http://dx.doi.org/10.3846/bm.2012.057" target="_blank" >http://dx.doi.org/10.3846/bm.2012.057</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.3846/bm.2012.057" target="_blank" >10.3846/bm.2012.057</a>
Alternative languages
Result language
angličtina
Original language name
RELATIONSHIP WITH CUSTOMERS: EMPIRICAL RESEARCH ON NETWORKING IN PHARMACIES BUSINESS
Original language description
Building and strengthening long-term relationships with customers on the principle of mutual benefit is an effective strategy to manage businesses and their networks in today's highly competitive environment. Ever more important, therefore, the customerrelationship management tools and practices are that lead to the growth of customer satisfaction and loyalty and long-term performance of all network members. In the article the results of qualitative researches into the forms and tools used for strengthening relationships with customers - the end users as used by brick-and-mortar pharmacies, online pharmacies and distributors are summarized. The aim of the research was to map the current state - forms and tools used for enhancing customer relationships, the degree of their application, evaluation of their effectiveness, and possibilities of their further use in the development of relationships with customers.
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
AE - Management, administration and clerical work
OECD FORD branch
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Result continuities
Project
<a href="/en/project/GAP403%2F12%2F1279" target="_blank" >GAP403/12/1279: Tools for strengthening the long-term relationships with customers based on integration and cooperation of value network subjects</a><br>
Continuities
P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)
Others
Publication year
2012
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
Business and Management
ISBN
978-609-457-116-9
ISSN
2029-4441
e-ISSN
—
Number of pages
10
Pages from-to
433-442
Publisher name
VGTU Publishing House Technika
Place of publication
Vilnius
Event location
Vilnius
Event date
May 10, 2012
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
000329342200057