Preference of Forms of Customer Loyalty Programs by Clients of Internet Pharmacies

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216275%3A25310%2F12%3A39895566" target="_blank" >RIV/00216275:25310/12:39895566 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Preference of Forms of Customer Loyalty Programs by Clients of Internet Pharmacies
Original language description
Tough market changes require new trading directions to go in servicing the target markets. In particular, it is about offering new ideas, emotional and symbolic values strengthening relationships of shoppers to the company and brand and increasing theirloyalty. This also applies to pharmaceutical products. The need to employ non-traditional forms of work with the market and sales promotion of OTC drugs and pharmaceuticals and nutritional supplements is also caused by the fact that in the last 3 years the sale of these products started to dynamically develop on the Czech market through Internet pharmacies. Nevertheless, effort to comprehensively meet the needs and wishes of customers and strengthening of relationships with them require the use of suchinnovative practices and tools in the electronic commerce environment that lead to increased loyalty of e-shop customers. The article defines appropriate forms of increasing customer loyalty with clients of online pharmacies and summarize
Czech name
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Czech description
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Project
<a href="/en/project/GAP403%2F12%2F1279" target="_blank" >GAP403/12/1279: Tools for strengthening the long-term relationships with customers based on integration and cooperation of value network subjects</a><br>
Continuities
P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Publication year
2012
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

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