The Benefits of a Complex Solution to the Customer's Problem for SRC on the Market with Chemical Products

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216275%3A25310%2F13%3A39899106" target="_blank" >RIV/00216275:25310/13:39899106 - isvavai.cz</a>

Result on the web

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DOI - Digital Object Identifier

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Result language

angličtina

Original language name

The Benefits of a Complex Solution to the Customer's Problem for SRC on the Market with Chemical Products

Original language description

On B2B markets, the strategy of a complex solution to the customers' problem is a more and more effective way to creating superior customer value (SCV). It leads to building and developing stronger relationships with customers on the principle of mutualbenefit aiming to achieve higher customer satisfaction and loyalty. It also leads to a growth in the company's competitiveness on the market, enhanced interconnection between the company and its customers, often also these customers' customers, and thusto higher effectiveness of the entrepreneurial activities. Mainly the company's ability to be flexible in their offer plays an important role in strengthening the relationships with customers (SRC). The thing is to offer a sufficient range of products, high quality products and their accessories (packaging, marking, accompanying documentation, etc.), but also a desirable level of a comprehensive system of pre-sale, sale and after-sale services, providing a complex solution to the custome

Czech name

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Czech description

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Type

J_x - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)

CEP classification

AE - Management, administration and clerical work

OECD FORD branch

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Project

<a href="/en/project/GAP403%2F12%2F1279" target="_blank" >GAP403/12/1279: Tools for strengthening the long-term relationships with customers based on integration and cooperation of value network subjects</a><br>

Continuities

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year

2013

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Scientific Papers of the University of Pardubice, Series A, Faculty of Chemical Technology

ISSN

1211-5541

e-ISSN

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Volume of the periodical

19

Issue of the periodical within the volume

prosinec

Country of publishing house

CZ - CZECH REPUBLIC

Number of pages

27

Pages from-to

345-371

UT code for WoS article

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EID of the result in the Scopus database

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