Usefulness of Tools to Enhance Retention and Loyalty in Purchasing OTC Drugs from the Perspective of Clients of B&M Pharmacies
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216275%3A25310%2F14%3A39898181" target="_blank" >RIV/00216275:25310/14:39898181 - isvavai.cz</a>
Result on the web
<a href="http://dx.doi.org/10.1016/j.sbspro.2014.09.077" target="_blank" >http://dx.doi.org/10.1016/j.sbspro.2014.09.077</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.1016/j.sbspro.2014.09.077" target="_blank" >10.1016/j.sbspro.2014.09.077</a>
Alternative languages
Result language
angličtina
Original language name
Usefulness of Tools to Enhance Retention and Loyalty in Purchasing OTC Drugs from the Perspective of Clients of B&M Pharmacies
Original language description
The fierce competition in the over the counter (OTC) drugs market is forcing manufacturers and sellers of these drugs, particularly brick and mortar pharmacies, to search for tools to increase retention and loyalty of their clients. So far, pharmacies have widely used various forms of short-term sales promotion to attract customers, but these are gradually losing their effectiveness and pharmacies are forced to start using other tools to support the retention and loyalty of their clients. This article first defines the forms of retention support suitable for OTC drugs and summarizes the results of a quantitative research among clients of brick and mortar pharmacies in the Czech Republic, focused on the perception of attractiveness of the various formsto support retention and loyalty from their perspective.
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
AE - Management, administration and clerical work
OECD FORD branch
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Result continuities
Project
<a href="/en/project/GAP403%2F12%2F1279" target="_blank" >GAP403/12/1279: Tools for strengthening the long-term relationships with customers based on integration and cooperation of value network subjects</a><br>
Continuities
P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)
Others
Publication year
2014
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
Procedia - Social and Behavioral Sciences
ISBN
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ISSN
1877-0428
e-ISSN
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Number of pages
14
Pages from-to
576-589
Publisher name
Elsevier Science BV
Place of publication
Amsterdam
Event location
Ŕím
Event date
Jun 19, 2014
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
000346089700061