Customer Value Attributes in Purchase Of OTC Drugs and Food Supplements in Brick-and-Mortar Pharmacies in the Czech Republic

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216275%3A25310%2F15%3A39900218" target="_blank" >RIV/00216275:25310/15:39900218 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Customer Value Attributes in Purchase Of OTC Drugs and Food Supplements in Brick-and-Mortar Pharmacies in the Czech Republic
Original language description
The demanding character of the competitive environment in the pharmacy sector in the Czech Republic requires that pharmacies expand the assortment of OTC drugs and food supplements and perfect the system of customer care in order to increase the perceived value of the proposition and services from the customer's perspective. It is necessary to determine what clients of pharmacies evaluate when purchasing, how they perceive the overall value proposition and pharmacy services, and on the basis that to offer more attractive service systems. The aim of the quantitative research through personal interview in randomly selected households in the Czech Republic in the East Bohemia region was to determine what criteria brick-and-mortar pharmacy clients considerwhen choosing a brick-and-mortar pharmacy to purchase OTC drugs and food supplements, to what extent the criteria are important to them and how they perceive the overall value proposition and services of their favourite pharmacy. The ana
Czech name
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Czech description
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Publication year
2015
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

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