Price as a factor strengthening the relationships - comparison of supplier's and customer's points of view

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216275%3A25310%2F14%3A39898005" target="_blank" >RIV/00216275:25310/14:39898005 - isvavai.cz</a>
Result on the web
<a href="http://dx.doi.org/10.5593/sgemsocial2014B22" target="_blank" >http://dx.doi.org/10.5593/sgemsocial2014B22</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.5593/sgemsocial2014B22" target="_blank" >10.5593/sgemsocial2014B22</a>

Result language
angličtina
Original language name
Price as a factor strengthening the relationships - comparison of supplier's and customer's points of view
Original language description
Solvent, repeatedly buying customers guarantee a long-term stability and prosperity of companies in a turbulent market environment. A characteristic feature of the present relationships between business partners is therefore an effort to build and strengthen mutual relationships. They can be strengthened by any aspect of the offer and mutual contacts that increases the customer-perceived value. It is therefore extremely valuable for the supplier to know which supply parameters and other factors are important to customers and how they are assessed in these areas. As a matter of fact, opinions of managers of supply businesses on the benefits of the supply elements may differ significantly from their importance as perceived by customers. Therefore, a research was conducted aimed at evaluating the importance and the actual level of each element of the supply, services and other tools for strengthening customer relationships from the perspective of managers of supplier enterprises. Thereaft
Czech name
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Czech description
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Project
<a href="/en/project/GAP403%2F12%2F1279" target="_blank" >GAP403/12/1279: Tools for strengthening the long-term relationships with customers based on integration and cooperation of value network subjects</a><br>
Continuities
P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Publication year
2014
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
SGEM Conference on Political Sciences, Law, Finance, Economics and Tourism, Conference proceedings, Volume II, "Finance"
ISBN
978-619-7105-26-1
ISSN
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e-ISSN
—
Number of pages
9
Pages from-to
583-591
Publisher name
SGEM
Place of publication
Sofia
Event location
Albena
Event date
Sep 3, 2014
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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