Importance of Company Reputation and its Customer-oriented Culture for Strengthening of Relationships with Customers on Industrial Market with Chemical Products

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216275%3A25310%2F14%3A39898205" target="_blank" >RIV/00216275:25310/14:39898205 - isvavai.cz</a>

Result on the web

<a href="http://dx.doi.org/10.7250/eb.2014.022" target="_blank" >http://dx.doi.org/10.7250/eb.2014.022</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.7250/eb.2014.022" target="_blank" >10.7250/eb.2014.022</a>

Result language

angličtina

Original language name

Importance of Company Reputation and its Customer-oriented Culture for Strengthening of Relationships with Customers on Industrial Market with Chemical Products

Original language description

This paper explains the nature of customer-oriented business culture and its various components, and summarize the results of quantitative marketing research among managers of selected chemical industry businesses in the Czech Republic focused on mappingof what is their perception of the usefulness of various aspects of the customer-oriented corporate culture, image and goodwill of the company for strengthening business relationships with customers and how they perceive their current level in their company and business units. The research showed that the customer-oriented corporate culture and the perceived reputation of the company are very important and beneficial for strengthening the relationship with customers, in particular: ? the long traditionand reputation of the company from the customer perspective, ? the democratic style of management in business-oriented companies, ? senior management involved in key negotiations with customers, ? a sophisticated system of regular contac

Czech name

—

Czech description

—

Type

J_x - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)

CEP classification

AE - Management, administration and clerical work

OECD FORD branch

—

Project

<a href="/en/project/GAP403%2F12%2F1279" target="_blank" >GAP403/12/1279: Tools for strengthening the long-term relationships with customers based on integration and cooperation of value network subjects</a><br>

Continuities

P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Publication year

2014

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

The Scientific Journal of Riga Technical University: Economics and Business

ISSN

2256-0394

e-ISSN

—

Volume of the periodical

26

Issue of the periodical within the volume

1

Country of publishing house

LV - LATVIA

Number of pages

8

Pages from-to

69-76

UT code for WoS article

—

EID of the result in the Scopus database

—