Customer preferences in selecting a supplier in the context of the strengthening of supplier-customer relations

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216275%3A25310%2F15%3A39900169" target="_blank" >RIV/00216275:25310/15:39900169 - isvavai.cz</a>

Result on the web

—

DOI - Digital Object Identifier

—

Result language

angličtina

Original language name

Customer preferences in selecting a supplier in the context of the strengthening of supplier-customer relations

Original language description

The basic prerequisite for building long-term relationships between suppliers and customers is the convenience of cooperation for all participating subjects. The benefits arising in relation to the sacrifices incurred, however, can always be assessed only by the recipient, based on the subjective perception of the value obtained. From the supplier's perspective, this means that the solution it offers needs to be most consistent with the preferences of the customer. However, the perceived value in markets with highly commoditized products is often affected by factors that the supplier have no chance to reveal, and thereby accommodate the range of its services and products, without establishing closer relationships with its customers. It is therefore very important for suppliers to identify the parameters of products and services supplied and other factors that the customers find important when selecting a supplier and how and why their preferences change over time. It is the initial step for the effective operation of the company in relation to the customers, strengthening relationships and improving the performance of the supplier as well as that of the entire value network. The aim of the quantitative research in body shops was therefore to identify the parameters of products and services supplied and other factors that the customers find important and whether their preferences differ. Based on the factor and cluster analyses, factors were first identified that influence the customers when selecting a supplier on the monitored market, and consequently the customers were segmented according to their preferences.

Czech name

—

Czech description

—

Type

D - Article in proceedings

CEP classification

AE - Management, administration and clerical work

OECD FORD branch

—

Project

—

Continuities

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year

2015

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection

CLC 2015: Carpathian Logistics Congress: Congress Proceedings

ISBN

978-80-87294-64-2

ISSN

—

e-ISSN

—

Number of pages

6

Pages from-to

438-443

Publisher name

TANGER, spol. s r.o.

Place of publication

Ostrava

Event location

Jeseník

Event date

Nov 4, 2015

Type of event by nationality

EUR - Evropská akce

UT code for WoS article

000387950100067