Strengthening Relationships with Customers in Online Pharmacies as Links of Pharmaceutical Value Networks

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216275%3A25310%2F11%3A39892351" target="_blank" >RIV/00216275:25310/11:39892351 - isvavai.cz</a>

Result on the web

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DOI - Digital Object Identifier

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Result language

angličtina

Original language name

Strengthening Relationships with Customers in Online Pharmacies as Links of Pharmaceutical Value Networks

Original language description

An effective management strategy in today's highly competitive environment is strengthening long-term relationships with customers. The essence of this strategy is building and developing relationships with customers on the principle of mutual benefit aiming to achieve higher customer satisfaction and loyalty. An important role in strengthening the relationships with customers is played by information technologies; in recent years the Internet has become increasingly important in this area. This articlepresents the results of a primary qualitative research, which focused on defining the appropriate forms and tools for strengthening customer relationships in online pharmacies and the extent of their application in the Czech Republic, evaluating their effectiveness and possibilities of their further use in developing relationships with customers.

Czech name

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Czech description

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Type

J_x - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)

CEP classification

AE - Management, administration and clerical work

OECD FORD branch

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Project

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Continuities

S - Specificky vyzkum na vysokych skolach

Publication year

2011

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Scientific Papers of the University of Pardubice, Series A, Faculty of Chemical Technology

ISSN

1211-5541

e-ISSN

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Volume of the periodical

17

Issue of the periodical within the volume

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Country of publishing house

CZ - CZECH REPUBLIC

Number of pages

13

Pages from-to

333-345

UT code for WoS article

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EID of the result in the Scopus database

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