EVALUATION OF THE BENEFITS OF LOGISTICS SERVICES FOR STRENGTHENING RELATIONSHIPS IN THE SUPPLY CHAIN FROM THE PERSPECTIVE OF CUSTOMERS - CASE STUDY

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216275%3A25310%2F14%3A39898163" target="_blank" >RIV/00216275:25310/14:39898163 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
EVALUATION OF THE BENEFITS OF LOGISTICS SERVICES FOR STRENGTHENING RELATIONSHIPS IN THE SUPPLY CHAIN FROM THE PERSPECTIVE OF CUSTOMERS - CASE STUDY
Original language description
To achieve economic prosperity of the company, it is important to create, develop and strengthen relationships with the right customers using appropriate and properly deployed tools. Such a tool for strengthening the relationship may be providing appropriate logistics services in an optimal manner. To do so, however, we need to know the perception of the benefits of each tool for strengthening the relationship from the perspective of the customer and determine how the customer perceives the current quality of these tools. This information will help suppliers improve their logistics performance and deepen the relationship with the customer. The paper presents the results of a primary research in a selected customer's enterprise. It states which tools used in the context of logistics service are considered to be beneficial by workers of the customer's enterprise and how they perceive the current quality thereof as provided by the selected supplier.
Czech name
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Czech description
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Publication year
2014
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

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