The Key Strategic Customer Benefits Leading to Strengthening of Relations with Customers in the Chemical Industry
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216275%3A25310%2F13%3A39897286" target="_blank" >RIV/00216275:25310/13:39897286 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
The Key Strategic Customer Benefits Leading to Strengthening of Relations with Customers in the Chemical Industry
Original language description
Creation and enhancement of the value for customers on the basis of cooperation of the value network entities requires continuous research to find out what attributes of the value for customers make the customers buy repeatedly and increase their loyaltyto the supplier of raw materials. The thing is that these strategic benefits as components of the value for customers lead, on condition the customers are provided with them permanently in accordance with their wishes and requirements, to a continuous growth of the customers? competitiveness on the market and to strengthening their position in the industry on the one hand and, on the other hand, they also lead to long-term improvements in their economic results. This paper summarizes the outcomes of the qualitative surveys carried out in selected enterprises and business branches of the chemical industry, focusing on specification of the key strategic benefits leading to creation of strong bonds between the chemical industry producers
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
AE - Management, administration and clerical work
OECD FORD branch
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Result continuities
Project
<a href="/en/project/GAP403%2F12%2F1279" target="_blank" >GAP403/12/1279: Tools for strengthening the long-term relationships with customers based on integration and cooperation of value network subjects</a><br>
Continuities
P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)
Others
Publication year
2013
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
Conference METAL 2013 Proceedings 22nd International Conference on Metallurgy and Materials METAL 2013
ISBN
978-80-87294-41-3
ISSN
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e-ISSN
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Number of pages
6
Pages from-to
1994-1999
Publisher name
TANGER, spol. s r.o.
Place of publication
Ostrava
Event location
Brno
Event date
May 15, 2013
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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