Knowledge for Unique Customer Value Creation.
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216275%3A25310%2F07%3A00005990" target="_blank" >RIV/00216275:25310/07:00005990 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
čeština
Original language name
Znalosti pro vytváření zvláštní hodnoty.
Original language description
This paper deals with strategic marketing analysis process as knowledge base for an unique customer value creation at applying of CRM strategy differentiated according to a customer value to a company. It defines a general analysis of market environment,a detail analysis of market microenvironment and analysis and evaluation of conditions at single target markets and at single customers. It shows that this way of strategic marketing analysis realization leads to discovery of latent customer needs and wants and increasing of delivered customer value.
Czech name
Znalosti pro vytváření zvláštní hodnoty.
Czech description
This paper deals with strategic marketing analysis process as knowledge base for an unique customer value creation at applying of CRM strategy differentiated according to a customer value to a company. It defines a general analysis of market environment,a detail analysis of market microenvironment and analysis and evaluation of conditions at single target markets and at single customers. It shows that this way of strategic marketing analysis realization leads to discovery of latent customer needs and wants and increasing of delivered customer value.
Classification
Type
D - Article in proceedings
CEP classification
AH - Economics
OECD FORD branch
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Result continuities
Project
<a href="/en/project/GA402%2F06%2F0577" target="_blank" >GA402/06/0577: Increase of Company Performance Efficiency Through Differentiated CRM on a Basis of Customer Actual and Potential Value to a Company</a><br>
Continuities
P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)
Others
Publication year
2007
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
Znalostní ekonomika: Trendy rozvoje vzdělávání, vědy a praxe
ISBN
978-80-7318-646-3
ISSN
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e-ISSN
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Number of pages
7
Pages from-to
81
Publisher name
Univerzita Tomáše Bati ve Zlíně
Place of publication
Zlín
Event location
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Event date
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Type of event by nationality
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UT code for WoS article
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