How to Create Knowledge System for Value-Based Management.

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216275%3A25310%2F08%3A00007725" target="_blank" >RIV/00216275:25310/08:00007725 - isvavai.cz</a>

Result on the web

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DOI - Digital Object Identifier

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Result language

angličtina

Original language name

How to Create Knowledge System for Value-Based Management.

Original language description

This paper deals with creation of knowledge system for a unique customer value creation and delivery at applying CRM strategy differentiated according to both customer needs and wants and a customer value to a company. It defines a process of general analysis of market environment, a detail analysis of customers, their segmentation according to their needs and consumer behaviour, analysis of competitors and analysis and evaluation of conditions at single target markets and at single customers. It showsthat this way of dynamic strategic marketing analysis is a base for value-based management and leads to discovery of latent customer needs and wants and increasing of delivered customer value.

Czech name

Jak vytvářet znalostní systém pro hodnotový managemnet

Czech description

This paper deals with creation of knowledge system for a unique customer value creation and delivery at applying CRM strategy differentiated according to both customer needs and wants and a customer value to a company. It defines a process of general analysis of market environment, a detail analysis of customers, their segmentation according to their needs and consumer behaviour, analysis of competitors and analysis and evaluation of conditions at single target markets and at single customers. It showsthat this way of dynamic strategic marketing analysis is a base for value-based management and leads to discovery of latent customer needs and wants and increasing of delivered customer value.

Type

J_x - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)

CEP classification

AE - Management, administration and clerical work

OECD FORD branch

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Project

<a href="/en/project/GA402%2F06%2F0577" target="_blank" >GA402/06/0577: Increase of Company Performance Efficiency Through Differentiated CRM on a Basis of Customer Actual and Potential Value to a Company</a><br>

Continuities

P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Publication year

2008

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

KSI Transactions on Knowledge Society

ISSN

1313-4787

e-ISSN

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Volume of the periodical

3

Issue of the periodical within the volume

1

Country of publishing house

BG - BULGARIA

Number of pages

4

Pages from-to

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UT code for WoS article

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EID of the result in the Scopus database

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